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The Hottest New Online Casino in the UK – New Kids on the Block!

The online casino market is undoubtedly one of the fastest moving and most exciting businesses in the UK today. On these shores alone, the market is worth £13.8 billion every single year. That is profit that is up for grabs, and more and more companies are vying for a slice of this extremely large pie. For you guys, the customers, that means that you have a lot more choice when it comes to choosing where to spend your gambling dough. So, which is the best new online casino? Let’s take a look at some of the candidates.

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Why Choose a New Casino Site Over an Older One?

Whether you choose to do your online casino gambling at one of the older, more established operators or opt for a new online casino just bursting onto the scene, you should be aware of the advantages and disadvantages of each option. Below is a summary of what you can expect to find.

Established Casinos

The old guard has been around since the mid-90s and have built strong customer bases and a reliable brand. The main advantage of choosing, say, William Hill or Ladbrokes is that you know what to expect from these companies. They have survived this long for a reason, and they certainly won’t let you down in terms of security against dodgy dealings. The downside, however, is that these established online casinos don’t really need to rock the boat.

The reason we feature the above-listed casinos on our new casino’s page is that these operators are the best of those that have launched in the last year or so. This list is different to our best online casinos page, which is a round up the top-performing sites regardless of when they joined. You can read in-depth analysis of the individual sites by checking out our independent reviews hub.

New Casino Topics

Latest Casino Sites

Newcomers to the online casino market are in a completely different position to the established brands of this industry. These guys simply cannot compete in terms of brand awareness or reputation, so they are forced to think outside the box in order to grab your attention. In practical terms, this could mean more lucrative bonus offers, innovative games and promotions or exciting new loyalty campaigns and website designs. The risk, as always, is that these guys either collapse or run off with your money. However, stick with our guide and we’ll show you how to avoid the bad eggs.

The Latest Casino Bonuses Available Today

New online casinos have to be a bit more aggressive with their bonus offers in order to grab the attention of new players. This is not so much the case with the old-guard, where a stable customer base has already been built. Of course, the market is constantly expanding, and all operators are fighting for fresh blood, but in such a crowded space there is a lot to be said for holding onto the customers you already have rather than losing them to your competitors.

For the new kids on the block, it’s all about new registrations and, as a result, the latest casino bonuses on offer from new sites are often big and bold. What does all this mean for you, the consumer? Well, a swollen market is always good for buyers, as you can shop around for the best deal for you. Even if you are already a customer at an established online casino, it’s worth looking out for special deals and unmissable opportunities. You can find out more about casino bonuses and wagering requirements on our dedicated bonus page.

New Mobile Casinos: The Top New Apps

Mobile is the new way to play, there is no question of that anymore. Mobile internet usage is now higher than desktop in the UK. Why is that important? The reason is simple. New casino sites entering this market are doing so with this knowledge. Launching a new online casino without a mobile-optimized version of your product would be suicide, and its highly unlikely that you would see them being written about on a site like ours. The biggest difference between new mobile casinos and older ones is perhaps the increased use of HTML5 technology. This browser-tech is killing the likes of Flash, which our old casino games used to be built it on, but it also makes them very easy to optimise for mobile devices.

Casino games on a tablet.A look at a casino bonus on a mobile phone.

For many people in the UK today, the most powerful computer they own is in their pocket. The latest casino apps can be used to play all types of games, including live dealer games such as blackjack and roulette. For those who prefer software-based casino games running on random number generators, a wide selection of slots, card and table games are available on all of the new mobile casinos mentioned on this page.

Increased Support and New Ways to Get Help

Customer support features are important in this business if you want to get help with your online casino account in English. As you may be aware, most online gambling companies are headquartered in Gibraltar or Malta to get the best tax deals possible, but that doesn’t mean that the customer support staff are based there by default. New online casinos recognise the importance of a running a tight ship when it comes to customer service. After all, what is stopping you running off to another operator at the first sign of trouble? There are several ways to get in touch with an online casino operator these days including by phone, via email or by using the online chat feature built into a lot of the latest online casinos. Online chat is our favourite way to get support online. It’s so quick and easy and is great for anyone who finds talking on the phone a little awkward.

New PayPal Casinos

One of the easiest ways to quickly identify if a casino is fair and safe is by investigating the payment methods available. Big companies such as Mastercard, Visa and PayPal are careful with who they do business with. The latest casinos should be accepting PayPal, the world’s most popular e-wallet company.

Don’t get me wrong, the ability to deposit via a reputable debit card provider or PayPal is no substitute for a valid gambling licence, but if your new casino site accepts Bitcoin deposits but doesn’t take Visa, you should probably start asking questions.

How To Spot If a Newcomer Is Safe

Okay, so you’ve come across a new online casino site and you like the look of it. However, you are concerned that things might not be legit. Perhaps you don’t know the parent company or you’re simply looking for a quick and easy way to figure out if this site is worth your time and hard-earned rewards. There are a couple of sure-fire ways to check if a newly launched casino site is legit or not. We’ve broken these tips down into the following categories to allow for easy digestion.

Look for a Gambling Licence

This may sound blatantly obvious, but don’t play at a new casino that doesn’t have a proper UK Gambling Commission licence. We cannot stress this point enough. Gambling is big business, and it is heavily regulated in this country. That’s a good thing, as it offers protection to you, the punters. Even if all else looks hunky dory, if you cannot find the UKGC logo or licence number on the new casino site, huge blaring alarm bells should be going off in your head. Playing at an unlicensed casino is the equivalent of buying a DVD player from Del Boy. “No income tax, no VAT. No money back, no guarantee.”

RTP Rates and Fairness

Aside from a proper UK gambling licence, you’ll want to keep an eye out for a valid technical audit certificate. Online gambling companies that provide casino games use random number generators and digital software to deliver the games, and thus, in order to ensure that everyone is playing by the rules, an audit and subsequent certificate is essential for ensuring safety and security. Gaming Labs (GLI) is one of the more commonly used services for this but there are several other companies in the UK that do an equally good job of auditing online casino software.

Software Providers

Similarly to looking for reputable payment providers, new casinos that are packed with games developed by the big-name players in the industry such as NetEnt, Playtech and Microgaming is a good indicator of a new site that is taking itself seriously. We always recommend taking a good look at the website before you deposit any real money. Browse the game library, check out which company is providing the live dealer games. If you can’t find any of this information without spending at least any efforts, that’s another massive warning sign.

Gambling Addiction and Self-Exclusion

Properly licensed gambling sites are required by UK law to offer information and support regarding gambling addiction and self-exclusion avenues to prevent customers from running into financial and personal problems. There are numerous ways an online casino can do this, and some do it better than others, but at the very least an operator should provide a self-exclusion service and links to gambling addiction charities and helplines on its website. If these are absent, then the new casino site is probably a dud.

Frequently Asked Questions

Here are some of your most frequently asked questions, answered.

Is a Sister-Site Still a New Online Casino?

Just like in any other industry in our capitalist society, online casino companies are out in pursuit of a monopoly. That means growth is crucial to the business model, and takeovers and buyouts are very common. You may have never heard of GVC Holdings, but if I was to tell you that the company owns Ladbrokes Coral, PartyCasino, bwin, Sportingbet, Foxy Bingo and Casino and partypoker, you’d be thinking, boy that’s a big company, and you’d be right. The point here is that not all new online casinos are, well, “new”. Some of the larger online casino brands often launch sister-sites to boost profits and appeal to new demographics. They are still new and exciting and come with many of the benefits that newly-launched brands carry but without the risks of an unknown quantity. Sister-sites are one of the safest ways to experience something new, so it pays to get to know your parent companies.

Can I have Two or More Online Casino Accounts at the Same Time?

Absolutely! In fact, we recommend having two online casino accounts as a minimum. Remember how the UK casino market is very busy, with lots of companies all fighting over a finite number of customers? The situation can be used to your advantage by spreading your game time across several different new casino operators. By having two or more online casino accounts you can take advantage of more promotional offers and have a wider choice of games to play. The only downside is that you will be spreading any loyalty points earned and it will, therefore, take you longer to reach the higher ranks.

I Can’t Find Any Online Reviews For This New Site!

There could be several reasons why a new casino site doesn’t have much of an online presence. Firstly, it could simply be down to the fact that is it brand new. Casinos tend to launch quickly, with little fanfare. This is a result of an industry that is experiencing a rapid ‘boom’ period and therefore operators are rushing to market. Given time, reviews will begin to pop up for the newest sites, but you want to know if they are any good now, right? The sites we recommend on this page are brand spanking new and come recommended by our team of online casino experts, so you are safe with any of these choices.

The second reason that you might not be able to find reviews for the newest online casino sites from a reputable reviewer is that they are, in fact, fairly dodgy operations. There are only a handful of proper online casino review hubs in the UK at the moment, so be careful who you trust when reading a new review.

Conclusion: Try the Best New Online Casinos Today

It’s an exciting time to be an online casino fan. With so many newcomers bursting onto the scene, we’re seeing more and more innovation and that can only be a good thing. Promotional offers and welcome bonuses are everywhere, but we’re seeing this aspect of the game maturing and diversifying. You can jump right in and begin enjoying this wonderful online scene today by choosing one of the recommended operators on this page. There’s never been a better time to get into online gambling, so what are you waiting for?

Last Updated on 13 Sep 2023 by Ken Johnson